Once you launch your small business and create a website, you’ll need to spread the word to potential customers. While there are several ways to do this - including blogging, email marketing, and SEO - online advertising is one of the most effective methods. Though advertising is often considered expensive, it’s actually quite feasible for companies on a budget. In fact, plenty of platforms let you advertise at zero cost, including online directories, social platforms and mo

By Ian Meyer Before the Internet started grasping at every aspect of the world, putting everything online, lead generation was synonymous with networking, and traditional marketing methods helped businesses survive and grow. With the developing times, an organization has to choose whether it wants to remain stuck in the past or utilize the best marketing tactics to survive this competitive business-oriented world. The best doesn't necessarily mean online. While it's true that

By Rebecca Strehlow Every day, the world watches 1 billion hours of YouTube videos. The platform’s immense popularity has transformed it from an entertainment channel to a powerful monetization tool for businesses and personal brands. So, if you’re interested in making money on YouTube, now is a great time to get started. We suggest beginning by creating a website to host your videos and to have a home for your brand, and then sharing your content on YouTube. Not only will th

By Judit Ruiz Ricart The phrase "The customer is always right” may have started simply as a department store’s slogan in the early 1900s, but it has evolved into the core motto of the society we live in. You may have put your heart and soul on starting a business and creating a website to offer your services or products, but if the results are not as expected, it’s you, not your customers, who needs to change. This means you need to be able to identify every pain point of the

By Rebecca Strehlow It’s a question as old as the internet itself: Now that visitors are actually on your website, how do you get them to convert? One of the most effective ways to boost leads and sales is by creating a landing page. Essentially, a landing page is a single web page that is used to promote an offering and generate conversions. You may have come across these types of pages before, but it’s a whole other ball game to design one yourself. In this article, we’ll

By Merav Kanat If you have a business you want to promote, there are so many directions you can go with your marketing efforts - creating a website, posting on social media, sending out email blasts and more. With a plethora of both free and paid options for promoting your business online, marketing has become easy and accessible for everyone. Still, it’s no secret that marketing requires time and money. You’ll need to use your resources wisely if you want to scale efficientl

By Tali Yavneali Maymon Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for their business and focus their efforts on building and revamping their online advertising strategy. However,

By Rebecca Strehlow & Blake Stimac So you’ve just finished creating a website, and now it’s time to share it with the world. After all, what good is your site if no one is around to see it? Website promotion doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all. We’re sure you’ve encountered articles similar to this one that promise to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end. T