Once you launch your small business and create a website, you’ll need to spread the word to potential customers. While there are several ways to do this - including blogging, email marketing, and SEO - online advertising is one of the most effective methods.
Though advertising is often considered expensive, it’s actually quite feasible for companies on a budget. In fact, plenty of platforms let you advertise at zero cost, including online directories, social platforms and mo
By Ian Meyer Before the Internet started grasping at every aspect of the world, putting everything online, lead generation was synonymous with networking, and traditional marketing methods helped businesses survive and grow. With the developing times, an organization has to choose whether it wants to remain stuck in the past or utilize the best marketing tactics to survive this competitive business-oriented world. The best doesn't necessarily mean online. While it's true that
By Lena Sernoff When creating a website, we’re often expected to follow a fixed structure that includes a homepage, a contact page, an about page, and so forth. But not all websites need to adhere to this structure. In fact, many choose to create one-page websites that contain all the necessary info on a single scroll.
Single-page sites are admired for their simplicity, efficient user experience and quick mobile speed. And while certain sites, such as an online store, might
By Talia Cohen When it comes to managing your business, it can seem like the number of tasks on your to-do list is never-ending. From maintaining your business website to managing payroll and marketing, there’s a lot to stay on top of. Fortunately, business software has come a long way and there are excellent tools out there that can help your small business run smoothly and efficiently. Whether you’re an experienced entrepreneur or are in the process of starting a business,
By Judit Ruiz Ricart The phrase "The customer is always right” may have started simply as a department store’s slogan in the early 1900s, but it has evolved into the core motto of the society we live in. You may have put your heart and soul on starting a business and creating a website to offer your services or products, but if the results are not as expected, it’s you, not your customers, who needs to change. This means you need to be able to identify every pain point of the
By Victor Sklyanik There are a lot of ways businesses and teams measure success. You can take a look at your profits month over month, or examine how your business has grown over a set period of time. However, if you want to get a well-rounded overview of how your company is performing in specific areas, then you need to look at KPIs. KPIs, or key performance indicators, can be used by any type of business, from self-employed freelancers to startups and companies with dozens
By Amanda Weiner As Aristotle famously taught us, the whole is greater than the sum of its parts. But of course, that doesn't mean we can ignore the importance of those parts. This is especially true when it comes to websites. Great websites are composed of multiple amazing parts that seamlessly fit together to create a holistic representation of your brand. In order to help you understand the various parts of a website, we’re going to break them down and elaborate on their p
By Rebecca Strehlow It’s a question as old as the internet itself: Now that visitors are actually on your website, how do you get them to convert? One of the most effective ways to boost leads and sales is by creating a landing page. Essentially, a landing page is a single web page that is used to promote an offering and generate conversions. You may have come across these types of pages before, but it’s a whole other ball game to design one yourself. In this article, we’ll
By Talia Cohen Modern society has shown us the value of living in the present. Meditation and mindfulness practices have become so common that they’re touted by celebrities such as Jerry Seinfeld and Goldie Hawn. And we are all for it. But when it comes to business, it’s a whole other ball game. Living in the moment certainly has its advantages, but business is about planning for the future. From creating your business website to building your product, you need to strategical
By Merav Kanat If you have a business you want to promote, there are so many directions you can go with your marketing efforts - creating a website, posting on social media, sending out email blasts and more. With a plethora of both free and paid options for promoting your business online, marketing has become easy and accessible for everyone. Still, it’s no secret that marketing requires time and money. You’ll need to use your resources wisely if you want to scale efficientl
By Tali Yavneali Maymon Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for their business and focus their efforts on building and revamping their online advertising strategy.
By Rebecca Strehlow As part of your effort to spread the word about your brand, you might consider making an email newsletter. This small but mighty piece of email content serves as an invaluable tool for communicating with your subscribers, strengthening brand awareness and building customer loyalty. Because of the myriad benefits of a newsletter, it’s tempting to get started right away. However, you’ll first need to familiarize yourself with the process to ensure you don’t
By Naama Oren Mad Men’s Don Draper tells us that “advertising is based on one thing— happiness.” Since everyone is focused on the pursuit of happiness, it’s no wonder that businesses seek persuasive copy that promises to meet their customers’ needs. The written word has the power to transform people’s minds about a product or service, to convince them to think differently about something, to propel them to perform a certain action and so much more. Companies harness the power
By Rebecca Strehlow & Blake Stimac So you’ve just finished creating a website, and now it’s time to share it with the world. After all, what good is your site if no one is around to see it? Website promotion doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all. We’re sure you’ve encountered articles similar to this one that promise to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end. T
By FindNiche Have you ever wanted to sell products online but felt limited because you don’t make any products yourself? If that’s the case, then dropshipping might be just what you’re looking for. In this guide, we’re going to explain exactly how dropshipping works, the pros and cons, and how to start your own dropshipping business. Ready? Let’s get started. What is dropshipping / How does dropshipping work? Dropshipping is a way of selling things on the internet where you f
By Rebecca Strehlow If you’re a small business owner, it’s important that you allow customers to make purchases through your website. Not only is this crucial for selling goods online, but it’s especially valuable if you’re offering a service. You’ll want to ensure that clients have the ability to book your service directly from your website. Luckily, that’s possible thanks to Wix Bookings. Your clients can effortlessly schedule both private or group appointments, and you can
By Amanda Weiner When thinking about creating a website, you might find yourself wondering what the different options are and what type of website is right for you. Generally speaking, the kind of site that you choose depends on what your goals are and what you want to gain from your web presence. To get started, we recommend using a website builder that can provide you with the tools that you need and has templates for any type of website imaginable. To help you understand y
By Rebecca Strehlow & Joanna Kramer We all rely on Google’s powerful search engine to help us run our lives. From learning about the latest trends to getting problem solving advice, we’d find it hard to imagine where we would be without it. It’s easy to think of this platform as something we use to search for information about other people, places or events. Yet, as a small business owner, you also need to think proactively about how people are using it to find you. Furthermo
By Cecilia Lazzaro Blasbalg In today’s world, when a substantial part of communication with clients is done via emails and newsletters, your professional online image greatly depends on having a customized business email. After you set up your business website, you use the domain name in your email as well, instead of one that’s generated by default on services like Gmail or Yahoo Mail. A business email account will send a strong signal to your target market that you are a we
By Ian Meyer of Business Builders When it comes a website, you don't just slap a logo on a page that has a custom URL. You need to fuse design with purpose and flawless functionality. You not only need to create something beautiful that will grab your visitors attention, but make sure there are no broken links. Sure you need lot's of content, but not just any content. It needs to be of value to the consumer, distilled down to its main purpose and not full of fluff. The naviga