Once you launch your small business and create a website, you’ll need to spread the word to potential customers. While there are several ways to do this - including blogging, email marketing, and SEO - online advertising is one of the most effective methods.
Though advertising is often considered expensive, it’s actually quite feasible for companies on a budget. In fact, plenty of platforms let you advertise at zero cost, including online directories, social platforms and mo
By Ian Meyer Before the Internet started grasping at every aspect of the world, putting everything online, lead generation was synonymous with networking, and traditional marketing methods helped businesses survive and grow. With the developing times, an organization has to choose whether it wants to remain stuck in the past or utilize the best marketing tactics to survive this competitive business-oriented world. The best doesn't necessarily mean online. While it's true that
By Lena Sernoff When creating a website, we’re often expected to follow a fixed structure that includes a homepage, a contact page, an about page, and so forth. But not all websites need to adhere to this structure. In fact, many choose to create one-page websites that contain all the necessary info on a single scroll.
Single-page sites are admired for their simplicity, efficient user experience and quick mobile speed. And while certain sites, such as an online store, might
By Rebecca Strehlow Every day, the world watches 1 billion hours of YouTube videos. The platform’s immense popularity has transformed it from an entertainment channel to a powerful monetization tool for businesses and personal brands. So, if you’re interested in making money on YouTube, now is a great time to get started. We suggest beginning by creating a website to host your videos and to have a home for your brand, and then sharing your content on YouTube. Not only will th
By Judit Ruiz Ricart The phrase "The customer is always right” may have started simply as a department store’s slogan in the early 1900s, but it has evolved into the core motto of the society we live in. You may have put your heart and soul on starting a business and creating a website to offer your services or products, but if the results are not as expected, it’s you, not your customers, who needs to change. This means you need to be able to identify every pain point of the
By Victor Sklyanik There are a lot of ways businesses and teams measure success. You can take a look at your profits month over month, or examine how your business has grown over a set period of time. However, if you want to get a well-rounded overview of how your company is performing in specific areas, then you need to look at KPIs. KPIs, or key performance indicators, can be used by any type of business, from self-employed freelancers to startups and companies with dozens
By Rebecca Strehlow It’s a question as old as the internet itself: Now that visitors are actually on your website, how do you get them to convert? One of the most effective ways to boost leads and sales is by creating a landing page. Essentially, a landing page is a single web page that is used to promote an offering and generate conversions. You may have come across these types of pages before, but it’s a whole other ball game to design one yourself. In this article, we’ll
By Merav Kanat If you have a business you want to promote, there are so many directions you can go with your marketing efforts - creating a website, posting on social media, sending out email blasts and more. With a plethora of both free and paid options for promoting your business online, marketing has become easy and accessible for everyone. Still, it’s no secret that marketing requires time and money. You’ll need to use your resources wisely if you want to scale efficientl
By Tali Yavneali Maymon Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for their business and focus their efforts on building and revamping their online advertising strategy.
By Jenna Romano Have you ever wondered why Verizon sponsors the Oscars? Or why companies like Coca Cola still spend millions on ad campaigns despite being one of the most famous products in the world? The answer is – to raise brand awareness. Strong brand awareness is one of the keys to succeeding in a competitive market. More and more businesses are putting their resources into building a brand that’s recognizable and maintains a consistent image. This guide will give you pr
By Rebecca Strehlow & Blake Stimac So you’ve just finished creating a website, and now it’s time to share it with the world. After all, what good is your site if no one is around to see it? Website promotion doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all. We’re sure you’ve encountered articles similar to this one that promise to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end. T
By Jenna Romano When starting a small business or blog of your own, the first crucial step to achieve success is creating a website. After that, it’s time to get visitors who will turn into loyal customers. There are several different methods for getting these visitors to your site, and these days, some of the best promotional techniques involve crafting a social media marketing strategy. In fact, according to our experts, Wix users who shared social media posts got 2.3 times