Once you launch your small business and create a website, you’ll need to spread the word to potential customers. While there are several ways to do this - including blogging, email marketing, and SEO - online advertising is one of the most effective methods.
Though advertising is often considered expensive, it’s actually quite feasible for companies on a budget. In fact, plenty of platforms let you advertise at zero cost, including online directories, social platforms and mo
By Ian Meyer Before the Internet started grasping at every aspect of the world, putting everything online, lead generation was synonymous with networking, and traditional marketing methods helped businesses survive and grow. With the developing times, an organization has to choose whether it wants to remain stuck in the past or utilize the best marketing tactics to survive this competitive business-oriented world. The best doesn't necessarily mean online. While it's true that
By Lena Sernoff When creating a website, we’re often expected to follow a fixed structure that includes a homepage, a contact page, an about page, and so forth. But not all websites need to adhere to this structure. In fact, many choose to create one-page websites that contain all the necessary info on a single scroll.
Single-page sites are admired for their simplicity, efficient user experience and quick mobile speed. And while certain sites, such as an online store, might
By Talia Cohen When it comes to managing your business, it can seem like the number of tasks on your to-do list is never-ending. From maintaining your business website to managing payroll and marketing, there’s a lot to stay on top of. Fortunately, business software has come a long way and there are excellent tools out there that can help your small business run smoothly and efficiently. Whether you’re an experienced entrepreneur or are in the process of starting a business,
By Rebecca Strehlow Every day, the world watches 1 billion hours of YouTube videos. The platform’s immense popularity has transformed it from an entertainment channel to a powerful monetization tool for businesses and personal brands. So, if you’re interested in making money on YouTube, now is a great time to get started. We suggest beginning by creating a website to host your videos and to have a home for your brand, and then sharing your content on YouTube. Not only will th
By Judit Ruiz Ricart The phrase "The customer is always right” may have started simply as a department store’s slogan in the early 1900s, but it has evolved into the core motto of the society we live in. You may have put your heart and soul on starting a business and creating a website to offer your services or products, but if the results are not as expected, it’s you, not your customers, who needs to change. This means you need to be able to identify every pain point of the
By Victor Sklyanik There are a lot of ways businesses and teams measure success. You can take a look at your profits month over month, or examine how your business has grown over a set period of time. However, if you want to get a well-rounded overview of how your company is performing in specific areas, then you need to look at KPIs. KPIs, or key performance indicators, can be used by any type of business, from self-employed freelancers to startups and companies with dozens
By Ian Meyer of Business Builders Running ad campaigns on Facebook and Instagram is an effective way to connect with new customers, generate warm leads, and drive sales for your business. There are a lot of choices to make along the way, so here’s a five-step guide to running your first campaign! 1. Know your goal. Before you begin, it’s important to decide the objective of your campaign: the primary goal of the ad. Facebook offers 11 different objectives to choose from, but
By Yossi Maman One of the advantages of creating a website for your brand is that it helps you earn money online. If you’re currently selling products or scheduling services through your site, you’re already finding ways to meet that goal. Still, there are even more ways to boost your revenue - including hosting ads through your site. The most popular ad hosting program is Google AdSense, which lets you publish ads on your website and make money every time people click. While
By Amanda Weiner As Aristotle famously taught us, the whole is greater than the sum of its parts. But of course, that doesn't mean we can ignore the importance of those parts. This is especially true when it comes to websites. Great websites are composed of multiple amazing parts that seamlessly fit together to create a holistic representation of your brand. In order to help you understand the various parts of a website, we’re going to break them down and elaborate on their p
By Rebecca Strehlow It’s a question as old as the internet itself: Now that visitors are actually on your website, how do you get them to convert? One of the most effective ways to boost leads and sales is by creating a landing page. Essentially, a landing page is a single web page that is used to promote an offering and generate conversions. You may have come across these types of pages before, but it’s a whole other ball game to design one yourself. In this article, we’ll
By Talia Cohen Modern society has shown us the value of living in the present. Meditation and mindfulness practices have become so common that they’re touted by celebrities such as Jerry Seinfeld and Goldie Hawn. And we are all for it. But when it comes to business, it’s a whole other ball game. Living in the moment certainly has its advantages, but business is about planning for the future. From creating your business website to building your product, you need to strategical
By Ian Meyer How many of you used Google in the last 24 hours? Did you know that Google is the most visited website on the internet? Answering roughly 3.5 billion searches a day world wide? Between Bing, Yahoo, Facebook, Youtube or any of the other endless options you have of search engines in the world, Google dominates by taking on 75% of the worlds search engine inquiries. One thing I see most often in Social Media is people underestimating the importance of your Google My
By Merav Kanat If you have a business you want to promote, there are so many directions you can go with your marketing efforts - creating a website, posting on social media, sending out email blasts and more. With a plethora of both free and paid options for promoting your business online, marketing has become easy and accessible for everyone. Still, it’s no secret that marketing requires time and money. You’ll need to use your resources wisely if you want to scale efficientl
By Tali Yavneali Maymon Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for their business and focus their efforts on building and revamping their online advertising strategy.
By Rebecca Strehlow As part of your effort to spread the word about your brand, you might consider making an email newsletter. This small but mighty piece of email content serves as an invaluable tool for communicating with your subscribers, strengthening brand awareness and building customer loyalty. Because of the myriad benefits of a newsletter, it’s tempting to get started right away. However, you’ll first need to familiarize yourself with the process to ensure you don’t
By Ian Meyer Alright, guys. Today I am going to teach you a little hack you can use as a small business owner. When it comes to SEO, your keywords are so important. When you use those keywords on social media they become hashtags. How do you know what hashtags are best for your business? The ones people are searching most online? You can pay nothing and make an educated guess, certainly. You can also pay for a subscription to a program that helps you find keywords, sure. But
By Jenna Romano Have you ever wondered why Verizon sponsors the Oscars? Or why companies like Coca Cola still spend millions on ad campaigns despite being one of the most famous products in the world? The answer is – to raise brand awareness. Strong brand awareness is one of the keys to succeeding in a competitive market. More and more businesses are putting their resources into building a brand that’s recognizable and maintains a consistent image. This guide will give you pr
By Naama Oren Mad Men’s Don Draper tells us that “advertising is based on one thing— happiness.” Since everyone is focused on the pursuit of happiness, it’s no wonder that businesses seek persuasive copy that promises to meet their customers’ needs. The written word has the power to transform people’s minds about a product or service, to convince them to think differently about something, to propel them to perform a certain action and so much more. Companies harness the power
By Rebecca Strehlow & Blake Stimac So you’ve just finished creating a website, and now it’s time to share it with the world. After all, what good is your site if no one is around to see it? Website promotion doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all. We’re sure you’ve encountered articles similar to this one that promise to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end. T